The Dan Kennedy Bookstore
The city fathers of Franklin,
Massachusetts once wrote to Benjamin Franklin: "We have named our
town after you and would be grateful if you would send a donation
so we can get a bell for the church steeple."...
Franklin wrote back: "I'm honored and a donation is enclosed,
However, I suggest you start a public library with it instead of
buying a bell. I have always preferred sense to sound."
Here are my most popular books on business, marketing and selling.
They are available in bookstores, should you prefer to obtain them
at your favorite bookstore, although we stock them and will be happy
to ship them to you.
I might say a word about books. I have been a voracious reader all
my life, and I'm a self-taught speed reader. I believe that "readers
I believe that you can find the answer to just about any question,
dilemma or situation in some book, somewhere....I believe that in
an hour a day of intensive study of every available book on a specific
subject, you can be a world-class authority in that subject in two
years or less.
I'm very fortunate that my own books have been praised in INC.,
SUCCESS, USA TODAY, countless newspapers, trade journals and newsletters,
and keep doing well, so I get the opportunity to write more.
With my books, I strive to have fun, and make reading them fun;
to focus on very practical, useful information; and to come from
experience, not theory. I hope you agree that I accomplish those
THE ULTIMATE SALES LETTER
- published by Bob Adams Inc.*
This book takes you by the hand through the 28 steps I actually
use to write super-powerful sales letters (and ads) for my own purposes
and for clients - and I routinely get paid $5,000.00 to $15,000.00
as a copywriter, so this System is proven, valuable and effective.
Best of all, with this book by your side, you can write "my kind
of" letters for your products or services - even if you think you
can't write a grocery list. This is a "must have tool" you will
use constantly, not a book to read. It's also the "accompanying
text" to THE MAGNETIC MARKETING KIT.
"Thank you for writing THE ULTIMATE SALES LETTER. I first read
it in July of 1991 - and have reviewed the highlighted, underlined,
noted and dog-eared sections 13 or 14 times. I shamelessly and repeatedly
re-read Section 6: and it's added buckets of money to my political
fund-raising letters. I bought an extra copy of this book for Perry
Willis, National Director for the Libertarian Party. He also swears
by it." -Michael Cloud, Speech Writer, Speeches People Talk
About, Las Vegas, Nevada.
"The challenge of convincing the organizers of the cruise, none
of whom had ever heard of me before, to give me the opportunity
of making a presentation remained. I studied your book 'The Ultimate
Sales Letter' and wrote my letter, sticking to your guidelines.
The letter worked like a dream and I was invited to be a guest chef
on the cruise. I then used your techniques again to solicit support
from the Barbados Tourism Authority and some key manufacturers -
they ALL came forward and participated. Because of this exposure,
I've been invited to make another appearance at the Fiery Food Show
in New Mexico. You can rest assured that I will continue to use
your techniques whenever I need to communicate in print" -.Anne-Marie
Whittaker, St. Michael, Barbados, W.I.
The Ultimate Sales
THE ULTIMATE MARKETING
- published by Bob Adams, Inc.*
Here is a complete marketing/direct marketing plan you can "lay
over" just about any business, product, service or sales career
and shortcut the process of inventing, planning and implementing
effective marketing strategies and activities.
If you want a fast, crash course in the best of my marketing strategies,
this is it. Companies as diversified as Ski-Doo (snowmobiles and
jet ski products) to Sun Securities (investment products and services
for securities brokers) have bought hundreds of these books to give
to all their salespeople and marketing executives.
The Ultimate Marketing
THE ULTIMATE SUCCESS
- published by Kimble & Kennedy Publishing
When you study success, successful people and successful businesses,
you will find that they all have many, many differences, a few very
important commonalities - focusing on the commonalities is the premise
of the classic 'Think And Grow Rich' and the modern Tony Robbins.
("Success leaves clues" - TR.) Now I've gone all that a step simpler;
I've isolated THE ONE 'behavioral commonality' shared, used and
relied on as a source of power by ALL exceptionally successful individuals.
Virtually every great success, business breakthrough, solution to
a problem in my life has been the result of applying this single
strategy. And I have now written a book about it. In this book,
I challenge you to find 'The Ultimate Success Secret' through a
fascinating look at many super-achievers' experiences as well as
many of my own.
The Ultimate Success
HOW TO MAKE MILLIONS
WITH YOUR IDEAS BOOK
- published Plume Penguin*
Filled with insider info and case history examples for every conceivable
way of bringing new ideas and products to market, of growing businesses
super-charging ordinary business services, getting exclusive control
of hot products, 8 best ways to make a fortune from scratch, Information
Superhighway, direct-response TV. Much more. The stories behind
The Club, Thigh Master, Joan Rovers Products, the Guthy-Renker Corporation,
dozens more, plus Dan's Million Dollar Rolodex and a $500-value
Product Marketing Evaluation Certificate.
How to Make Millions
with Your Ideas Book: $12.95
NO RULES: 21 GIANT LIES
- published Plume Penguin*
This book tackles the most-taught truisms about success, turns them
inside out, and proves that rules are made to be broken....that
there is no one way you must conform to, in order to excel in your
chosen field. I share "inside stories" of both famous people and
of my clients, and I think you'll find this book is both fun to
read and provocative. Rich Karlgaard, Editor of FORBES ASAP, said
"The book NO RULES: 21 Giant Lies About Success is energetic, entertaining,
inspiring. Best book of its genre in many a year. There are even
paragraphs of your writing that are as good as Tom Wolfe's. And
I should know, I published an original 7,500 piece by Tom Wolfe."
Well, it's not everyday that I get compared favorably to a great
NO RULES: 21 Giant
Lies About Success: $12.95
ZERO RESISTANCE SELLING
- published by Retice Publishing
This is a co-authored book, with the late Dr. Maxwell Maltz, author
of the 30-million copy bestseller Psycho-Cybernetics, and several
other contemporary sales trainers and myself. It is a groundbreaking
book, in that it is the first presentation of how to use Psycho-Cybernetics
in selling, and the first new work from The Psycho-Cybernetics Foundation.
- published by Kimble & Kennedy Publishing
Bringing Savvy Direct-Response Marketing And Multi-Level/Network
Marketing Together. If you are involved in network/multi-level marketing,
you'll be interested in this book I released in 1997.
|"We use your tapes
and newsletter as part of our resource library. I am very impressed
with the practical value of the information."
Wyrick, Missouri Small Business Development Center
"Dan Kennedy is
directly responsible for my selling over $500,000 books and
Montero, Phoenix, AZ