Stop Wasting Money on
Stop Wasting Time On Cold Call Prospecting Grunt Work!
How "MAGNETIC MARKETING"
Will Change Your Business Life Forever- Amazingly Powerful Advertising,
Marketing, Direct Marketing, Customer/Client Attraction and Persuasion
By Dan Kennedy
If you own a Small Business
of any kind: How would you like to stop being an advertising
get accurately measurable, quick results from each and every dollar
you put into ANY kind of advertising, marketing, or promotion? At
will, attract a flood of new customers? At will, spark a huge cash
flow surge? Define and DOMINATE any target market of your
less than $2.00 per prospect? (It doesn't matter if you own a company
selling sophisticated software only to the Fortune 1000 or a local
flower shop, incredibly what I'm about to reveal to you can re-invent
your entire marketing process for the better!)
If you are a Sales Professional: How would you like to end cold
prospecting once and for all? Possess new, powerful ways to magnetically
attract prospects who are pre-disposed to view you as an expert
ally and advisor, pre-disposed to buy from you? Put an end to being
screened, to phone tag? Have qualified prospects eagerly asking
you to make time to see them?
If you are a Sales Manager or Marketing Executive: How would you
like to cut all the fat, waste, even the uncertainty out of your
company's advertising AND make your salespeople immensely more productive?
All those benefits, and many more, are readily available. You see,
I have assembled a product like no other -- it's called THE MAGNETIC
MARKETING SYSTEMS TOOLKIT and you might think of it as a complete,
transformational marketing department in a box. Actually, this is
such a unique product it is hard to describe, but I'm going to take
my very best shot.
There are 6 main, moneymaking components in my MAGNETIC MARKETING
SYSTEMS KIT -- let me walk you through each of them:
No Brainer, Fast Implementation
First, in general, I've
made implementation an 80% no-brainer, because I have done 80% of
the work for you. In addition to teaching on the 6 Cassettes in
the Kit, I have taken 11 different businesses and 4 different sales
careers, in 6 different business categories, and treated each one
as a private, paying client, and created complete direct marketing/Magnetic
Marketing Systems for each one, including all of the power documents:
prospecting and sales letters, ads, postcards, and so on. And these
documents are all marked Copyright Free, which gives you permission
to take them and use them, virtually as-is! (When I am paid to develop
ONE collection of documents, for one client, I am typically paid
$7,500.00 to as much as $15,000.00 plus royalties, so there is over
$75,000.00 worth of copywriting services provided in this Kit!)
Now, here's the best part: Information and ideas are fine, but let's
bridge the gap to implementation. It turns out that 90% of all businesses
and sales careers fit one (or more) of these categories so
business or sales career will match up with (at least) one of these
categories so perfectly, you will be able to steal and use those
power documents and strategies outright, just as if they were created
for you.. only very minor adaptation necessary! Please pay attention
to this point! At each seminar, after each speech, I am surrounded
by people, each asking if the Kit applies to this business, that
business, each believing theirs to be so different it must not be
included. So, to repeat: 90% of all businesses and sales careers
are covered by this Kit! For most, at least one category is such
a perfect match, there's instant application with little or no creative
The Kit covers business-to-business selling situations, to-consumer
situations, retail, restaurants, professional practices, real estate,
automobile sales, even financial services sales (where there are
compliance issues), direct sales and network marketing, industrial,
big ticket items, and on and on. And just about everybody who gets
this Kit finds one category to be a very close match..they learn
and borrow from ALL the materials, AND they are able to instantly
and easily apply the tools from the one category best matched to
Included in these Copyright-Free Documents, in one of the business
examples, are the now famous Giorgio, Romance Director Letters that
I show at most seminars, that every audience falls in love with!
You've just got to see this marketing masterpiece!
Learn From What Others Have Done
In addition to everything
I created for you, I have also included 102 -- yes, 102! -- additional
Exhibits that I did NOT create. These came from people just like
you, who purchased previous Editions of the Kit, took something,
adapted it to their business, then sent it in with a report of extraordinary
These Exhibits let you see exactly how business owners, marketing
executives, and salespeople have very successfully adapted and used
the power documents in the Kit. By seeing how they've moved the
documents from one business to another, from a different business
to theirs, you can see how to do it too.
Included in these 102 Exhibits, you even get a Cash Flow Surge Letter.....4
typed pages that brought in $58,000.00 of extra, cash business in
15 days for an art gallery owner and has been adapted, with similar
success, in over a dozen different businesses that we know of. These
four typed pages ALONE could easily be worth thousands of dollars
Don't mistake this Kit for a big collection of form letters, by
the way. SOME of my Marketing Systems are letter driven. But virtually
EVERY possible media; every effective method of getting your marketing
message out to your target markets is included in my Systems. My
MAGNETIC MARKETING TOOLKIT is a comprehensive, integrated package
of help with marketing messages, target marketing, and every media
The Cafeteria Tape
Audio Tape #1 walks you
through every page, every power document, every tool, every example
in the Kit. Sit down for about a half-hour at your desk or kitchen
table, with the Kit, listen to this first Tape, and you will understand
everything in the Kit, where it is, why it's there, how it is to
be used. This way, you quickly set up your own cafeteria line, so
you can go back through the line, pick out the strategy and tools
most relevant to your business right now, get those up and running,
working for you, then go back through the line and pick another
This Kit is NOT something you're going to zip through once, put
on a shelf and never go back to. Not at all! It IS a true tool kit
you'll keep going back to, time after time, month after month. And
each time you choose and put to work a System, a strategy, or tool,
you will AGAIN simplify your business, strengthen your marketing,
increase your income!
A Crash Course In Magnetic Marketing
Audio Tapes #2, 3, 4 and
5 give you a fast, crash course in these unusual, powerful marketing
strategies. These unique cassettes condense my answers to a full
day of interviewing about all of my marketing methods.....it's a
total brain drain.....and it's eminently listenable. I promise you:
you're going to EAGERLY listen to these four cassettes over and
over again, making new discoveries every time! If you have business
associates, get them to listen to these 4 tapes, and they'll instantly
have their minds opened to these new approaches.
Get Off To A Super-Fast Start.....
Audio Tape #6 is the Fast
Start Tape. Here, I focus only on a couple of the most powerful,
easy to master, easy to implement Marketing Systems you can very
quickly see great results from.
Hands-On, Personal Assistance:
A $1,000.00+ Consultation
Value! You get TWO 2nd Opinion Critique Certificates -- each lets
you send any one printed promotional item for your business to me
for my personal feedback, by mail or FAX. You can send in an ad,
letter, brochure, whatever. And staff does NOT do this; you get
advice from me on what you've done well, what you haven't, and how
to improve it. (By the way, a warning: I'm rather blunt. I may hurt
your feelings. But I WILL improve what you're doing!)
As a consultant, I frequently provide this 2nd Opinion Critique
Service to many companies, entrepreneurs, even ad agencies, and
charge $200.00 per Critique, so this IS a very real $400.00 value.
However, it can certainly be worth a whole lot more to you. (There's
a dentist in Sacramento, for example, who made three little changes
in his Val-Pak Coupon after my critique -- and TRIPLED the response.
Or an industrial products company..one little change in their trade
journal ads slashed their cost-per-lead by 30%.)
You ALSO get a My #1 Marketing Challenge Consultation Coupon. I
will respond to your most vexing marketing challenge. I regularly
charge $800.00 per hour for consulting, but this is included for
you at no added charge!
There are also THREE extremely powerful Bonus Reports:
"How To (At Least) Double The Results From Your Yellow Pages, Coupon
& Other Print Advertising - little known, carefully guarded
secrets for super-productive ads."
"How To Turn Mailing Lists Into Money: Sophisticated Target Marketing
Made Simple." This Report shows you how to obtain the names, addresses,
etc. of the people most likely to buy your services or products.
"How To Print All The Money You Want Legally." This Report shows
you how to create lead generation magnets, widgets, and secondary
reason for response that will cause an avalanche of new customers.
Who Should Get The Magnetic
- ANY/EVERY Small Business
Owner in ANY field.
- ANY/EVERY manufacturer
and business-to-business marketer competing for business, supporting
salespeople in the field.
- ANY/EVERY retailer or
other business attracting traffic to a store, showroom, theater,
restaurant, other place of business or to events.
- ANY/EVERY sales professional
who needs appointments with truly qualified prospects.
- ANY/EVERY doctor, accountant,
financial planner, other professional involved in practice-building.
- ANY/EVERY 'network marketer'.
- ANY/EVERY corporate
CEO or Sales Manager interested in greater return-on-investment
"How Can I Be Sure The
Magnetic Marketing Kit Will Work For My Particular Business?"
In all my years of selling
this Kit, including selling over a million dollars worth at my speaking
engagements with Zig Ziglar and Peter Lowe last year alone, I have
been asked about THOUSANDS of different types of businesses. Understandably,
everybody thinks theirs is a "special case." The first thing you
should know is that most aren't. Most "one-of-a-kind" businesses
have much in common with many other businesses.
Second, we have a measured 96% satisfaction rate on these Kits -
96% of all Kit buyers not only keep the Kits, they also, subsequently
make additional purchases of other materials, seminars or services
Third, odds are heavily in favor of one of the "models" in the Kit
so closely matching your business that you'll be able to just "steal"
(with my permission) and use, with 90% of the work already done
for you - a true 'no brainer' AND other 'models' close enough you
can pick and use parts. But, like everything I sell, this IS guaranteed,
so you take no risk.
How Much Does The Kit
What if I told you it cost
NOTHING? By MANY standards, that's absolutely true. Even if you
hire a local advertising copywriter (not one of my stature), you'll
pay, at bare minimum, a few hundred dollars to get just one sales
letter campaign created. If you hire a copywriter or consultant
of my caliber, you'll pay thousands. So the Kit pays for itself
the very first time you do anything with it! But more importantly,
I'll give you a special, extra Guarantee...a Double Guarantee:
This Isn't Some Ordinary Satisfaction Guarantee. I'll Guarantee
First is our usual, uniform 60-DAY UNCONDITIONAL SATISFACTION GUARANTEE.
It appears with the Order Form at the end of this catalog. But beyond
that, I'll add 10 more months, for a total of 12 FULL MONTHS, conditional
- and here's the only condition: if, at the end of a full year from
your purchase, you want a refund, just show me proof that you did
something, anything, used one System or strategy, and look me in
the eye (on paper) and tell me that you didn't put tens of thousands
of dollars in the bank that you wouldn't have otherwise, and I'll
refund every penny you paid. I guarantee you make at least $10,000.00
by using this Kit - or your money back.
So I argue this Kit costs you nothing. But there is an investment.
I could sell this Kit for more than a $1,000.00 and still be delivering
a genuine, inarguable bargain. If you don't believe that, drop by
some high falutin' ad agency, sit down with a couple of the "Suits",
and get a quote for them to create an ad campaign or a direct-mail
campaign for you. More often than not, the Armani-suited boys'll
talk in thousands, if not tens of thousands of dollars...they'll
prescribe advertising to match your wallet...and, more often than
not, it'll be lousy to boot. Here, you've got stuff that absolutely
works! And the entire investment is just $399.00.
If you're in business, you know $399 doesn't buy much advertising
- and it's easy to WASTE that on just one ill-fated ad or marketing
'idea.' If you're in sales, your time has to produce value greater
than $50 an hour for you to earn $100,000 a year - so this Kit only
needs to "save" you 8 hours to pay for itself...less than an hour
a month in improved productivity. Make this investment today - I
guarantee you'll be very glad you did.
|"Thank you! I invested
in your Magnetic Marketing System about seven months ago and
it has literally changed my life. You promised you had strategies
that would work for any business and you were right. I'm a professional
magician. Before I got your System, I did 12 to 20 shows a year
- obviously not enough to make a living. After putting into
action what you teach, I now book between 20 to 30 shows a month!"
DiPietro, The Magic of David Dee, Roswell, GA
your seminar in Omaha, we purchased your Magnetic Marketing
System. WOW! We used the 3-letter System to sell our Coupon
Books. We targeted 1,600 local companies. We sent out our
letters about 9 days apart. Our response: Letter #1, 7%; Letter
#2, 8%; Letter #3, 3%; total response: 18%! We sold 3,700
books and had a profit of $26,000.00! You're a legend!"
Nielson, The Big-O Book, Market Innovators, Omaha, NE
MARKETING System Toolkit"
a Dan Kennedy product.....$399.00
MARKETING System Toolkit"