Don't risk another dime
on ineffective marketing. Creating powerful marketing pieces is
simple when you team up with 23 of the most sought-after copywriters
and marketing experts in the world and discover...
How To Write Million
Dollar Ads, Sales Letters, And Web Marketing Pieces
By Michael Kimble
If you want to improve
your sales and profits exponentially, the secret to doing it is:
more powerful concepts and sales copy.
Have you ever run an ad or mailed a sales letter you were sure would
sell like crazy - only to have it fail dismally?
If you'd like to put an end to the dismal results you've been getting...
if you'd like to be able to write the kind of copy that makes products
disappear off the shelves and sells services like crazy... if you'd
like to super-charge the performance of every ad, sales letter,
or web marketing piece you create, I've got good news for you.
There's a powerful new Course that will show you, step-by-step,
everything you need to know to craft the tightest, toughest copy
imaginable. Copy that sells and sells - and sells some more! It's
called the How To Write Million Dollar Ads, Sales Letters, And Web
Marketing Pieces course.
This course is unlike anything you've ever seen. Because it features
23 of the most sought-after copywriting and marketing experts in
the country to show you, step-by-step exactly how they created some
of their most successful marketing pieces.
Each of these experts, gives you a blow-by-blow account of precisely
how they conceive and create winning ads, sales letters, and web
They leave no stone unturned, and literally spill every inside secret
you could ever want for packing more selling power into every ad,
sales letter and web marketing piece you create.
Stop Risking Your Valuable
Time, Effort, And Money On Ineffective Marketing - Put 23 Leading
Experts On Your Team And Watch Your Sales Soar
Experts like Karen Anderson,
Don Bice, Bob Bly, Larry Chase, Marty Chenard, Declan Dunn, T. Harv
Eker, Randy Gage, Gary Halbert, Dr. Paul Hartunian, Don Hauptman,
Dan Kennedy, Dr. Audri Lanford, Dr. Jeffrey Lant, Ted Nicholas,
Mike Pavlish, Brad Petersen, Russ Phelps, Murray Raphel, Bob Serling,
Joe Vitale, Brian Voiles, and Pamela Yellen.
This comprehensive new resource is packed with the proven strategies
of these leading experts. Each expert painstakingly lays out the
complete details of some of their most successful marketing campaigns
- space ads, direct mail campaigns, and Internet marketing.
They break each piece down block-by-block and show you what they
were thinking, the strategy that drives the piece, and every last
detail on how the piece was created.
That's what How To Write Million Dollar Ads, Sales Letters, And
Web Marketing Pieces gives you. Access to the inside strategies
and marketing secrets of the top experts at creating space ads,
direct mail campaigns, and web marketing. Here's what you'll find
in this powerful resource:
Section 1: How To Write Million Dollar Sales Copy
This special 65-page section will give you a foundation for everything
else that follows in the Course. Here are the components you'll
find in this section:
- Lock in greater sales
with these 4 Major Selling Principles. Getting your prospects
and customers to take the action you want is much easier when
you understand and apply these 4 powerful principles.
- Increase the selling
power of all your marketing and copy By creating maximum response
offers. In today's market, your offer makes or breaks your success.
Crafting a powerful, highly profitable offer is easy when you
understand how. You'll get comprehensive details on how to do
just that and start enjoying greater sales volume right away.
- Pump up your profits
with this "Maximum Response Marketing Power Formula". This is
a 14-step "recipe" you can use to create your own copy. You'll
get detailed, step-by-step instructions for creating highly profitable
ads, sales letters, and web marketing with minimum effort.
Next we move on to applying
what you've just learned. To immediately put this information to
practical use, you get complete annotated versions of some very
successful marketing pieces. This includes two space ads, a postcard
mailer, a sales letter, and a web marketing piece. Each block of
each piece is numbered and explained, block by block, in complete
This "working tour" of the five sales pieces leaves no stone unturned.
You'll see precisely how each piece was created, what structure
was used, and the logic behind each critical decision. More importantly,
you'll be able to take the lessons from each piece and apply them
to your own copy for maximum results.
Section 2: The Headline Clinic
Powerful headlines are crucial to the success of any marketing piece.
In this section, Bob Bly, T. Harv Eker, Gary Halbert, Dan Kennedy,
Ted Nicholas, Brad Petersen, Joe Vitale, and Brian Voiles will show
you everything you need to create the kind of headlines that get
You'll discover what's crucial to include in every headline, what
to absolutely avoid, and ethical ways to "swipe" winning headlines
from other ads and sales letters. When you're done with this section,
you'll be a master at creating headlines that sell much more of
what you have to offer.
Section 3: 20 Leading Experts Take You On A Step-By-Step Tour
Of Some Of Their Most Profitable Promotions
This section is packed with powerful examples of ads, sales letters,
and web marketing pieces that have sold millions of dollars worth
of products and services. Each piece has proven itself many times
over in the marketplace. There is no textbook theory, no wishful
thinking, no fluff or filler. It's all hard-hitting, proven strategies
and copy you can start using today to create your own winning sales
Twenty of the top marketing experts in the country reveal their trade
secrets for creating marketing and copy that produces exceptional
results. Each piece is broken down block-by-block and numbered.
Then each numbered block is dissected and laid out in complete detail.
You see the strategy each expert used, the techniques, offers, guarantees,
risk reversals... and every other component that makes these pieces
produce such powerful results.
Take a look at what you get in this innovative section:
- Karen Anderson.
How to use endorsed copy and offers to create an explosion of
sales on the Internet.
- Don Bice. Inside
secrets of a sales letter that's pulled in steady profits month
after month for over 10 years. Plus a powerful sales letter for
a business opportunity.
- Bob Bly. A sales
letter demonstrating how to sell technical workshops by the master
of business-to-business marketing.
- Larry Chase. A
powerful press release that brought in thousands of subscribers
to Larry's online newsletter. This is a masterful example of using
the hook of a free service to drive a lot of traffic to your website.
- Marty Chenard.
How to use postcard mailings and an ingeniously simple sampling
technique to win paid subscribers to a newsletter.
- Declan Dunn. How
to sell a high-ticket product on the Internet. Declan obliterates
the myth that only low-cost items can be sold online.
- Randy Gage. Randy's
powerful space ad that made his book on multi-level marketing
a best seller. Plus a sales letter that shows you how proper ending
of traditional marketing rules can produce exceptional results.
- Dr. Paul Hartunian.
Secrets for creating low-cost inserts that produce impressive
profits. Paul reveals how to create a substantial six-figure income
with this simple technique.
- Don Hauptman.
Don is known the world over for his classic headline and campaign
"Speak Spanish [French, German, etc.] Like a Diplomat!" that sold
tens of millions of dollars worth of language courses. He shares
a new space ad that's being used to sell a famous information
- Dan Kennedy. In
this spectacularly successful direct mail letter, Dan demonstrates
how the magic of the word "free" coupled with an almost too-good-to-be-true
offer moves a lot of product.
- Dr. Audri Lanford.
Does long copy sell? You bet it does. Discover how Audri uses
a 36-page "reportlet" to create a large volume of sales.
- Dr. Jeffrey Lant.
No-holds-barred advice from a marketing legend on how to make
the Internet and e-mail marketing produce impressive profits.
- Ted Nicholas.
The latest space ad from the man who has sold over $200,000,000
worth of books through his mastery of creating compelling space
- Mike Pavlish.
Discover the inside secrets of selling through magalogs, the format
all major newsletter publishers rely on to build huge volumes
- Brad Petersen. Here's
a problem everyone wishes they had. Brad explains the 2-page space
ad he created for a client that sold so many pool cues, they couldn't
produce enough product to fill all the orders and had to stop
running the ad!
- Russ Phelps. Discover
the secrets of successful tear-sheet mailings by one of the most
successful copywriters in the country.
- Murray Raphel.
Marketing legend Murray Raphel reveals a 1-page letter he created
that sold over 5000 copies of a hard-cover book.
- Joe Vitale. Master
copywriter Joe Vitale shows how he breaks all the rules and uses
a simple, 2-page letter to sell a $795 product. Plus, he reveals
his secret for creating "publicity style copy" to make impressive
sales with e-mail marketing.
- Brian Keith Voiles.
How a simple postcard mailing brings in a phenomenal $26.97 for
every dollar invested in marketing.
- Pamela Yellen. These
space ads focus on two-step "upgrade selling" - using a free or
low-cost report to identify prospects, then selling them high-ticket
items through the report. A powerful weapon to add to your marketing
The Course is packed
with everything I've just described above. You get a massive manual
(462 pages!) with all three sections:
- How To Write Million
Dollar Sales Copy
- The Headline Clinic
- 20 Leading Experts Take
You On A Step-By-Step Tour Of Some Of Their Most Profitable Promotions
But that's just the start.
There's also 3 exceptional bonuses:
BONUS #1: Inside Secrets
To Marketing On The Internet
This 3-tape bonus consists of audio tape interviews with three leading
experts on Internet marketing and copywriting. Interviews with Dr.
Audri Lanford, Joe Vitale, and Declan Dunn on how to make all of
your Internet marketing more profitable.
BONUS #2: The 8 Key Secrets To Consistently Getting Tons Of Free
Publicity - And How To Use It To Send Your Sales Through The Roof
This bonus Report will give you a professional publicist's arsenal
of tools for winning all of the free publicity your business needs.
You'll find out how to create a simple, powerful publicity plan,
what to do to easily double or triple the amount of coverage you
get, and a wealth of hot tips and techniques for converting publicity
to increased sales.
BONUS #3: A Special Interview With Marketing Legend Ted Nicholas
This is a 21-page report called, "Ted Nicholas: Self-Publishing
And Copywriting Secrets". In this unique report, Ted shares the
secrets he's used to create the copy that sold 200 million dollars
worth of his books. Some of the topics Ted covers in great detail
includes: inside information on creating riveting headlines... the
secret of writing hypnotic body copy... how to price products for
maximum sales... the secret of the "ultimate benefit"... how to
test your copy... and more. Quite simply, Ted tells all!
You get the Course and the bonuses for the extremely reasonable
price of just $177.
|"I have purchased
thousands of dollars' worth of Dan Kennedy's books, tapes, newsletters,
special reports and have had him speak at two of my Marketing
Boot Camps held for the photography industry. His wealth of
business-growing ideas have helped me grow personally and professionally
- and directly added no less than $336,000.00 to my sales last
R. Hartman, President, Contemporary Photography, Stevens Point,
business in 4 days, and a big chunk of that was extra revenue
I'd have never seen without the one suggestion you gave me.
If I'd been using that one since the first of the year, I'd
be at least $100,000.00 farther ahead."
Polish, Piranha Marketing, Inc.
"How to Write Million
Dollar Ads, Sales Letters, and Web Marketing Pieces" by Bob Serling.....$177.00