By Dan
Kennedy
The
15 people in my Platinum Inner Circle Mastermind Group are the
Navy SEALS of marketing.
They are fast-acting, ruthless, aggressive “commandos”
when it comes to making gobs and gobs and gobs of money.
Just to be
in this group, each member pays $7,200.00 for the year. Plus the
costs of traveling to four meetings that take place in private,
behind closed, locked doors. They sign a strict confidentiality
pledge to each other, so they can share their most prized and
profitable discoveries.
Some of these
15 do consulting -- and, on average, it costs $500.00 to $1,000.00
an hour to buy their time and advice, and you probably have to
get in line. Others NEVER reveal their methods and business
secrets, for any price. Some teach other subjects,
but keep the marketing strategies they use personally “close to
the vest.”
I collect
the $7,200.00 from each of them, to organize it all and run the
meetings. But the truth is, I get just as much out of these meetings
as they do; in fact, I marvel at what I discover!
Now, here
is what I persuaded everybody to do: take one extra day, get in
a room together, turn on the tape recorder, and have a wide-open,
can-you-top-this round-and-round-and-round-the-table discussion
of their very best marketing and moneymaking ideas just about
anybody can use to rev up their business and income.
I prepared a series of provocative questions. I did my best to
impose some order and control to the day. But mostly, like a bull-rider,
I just hung on.
The result:
a set of 6 audio tapes unlike any you’ve ever heard.
Imagine, these
15 moneymaking commandos ALL spilling their guts, ALL contributing
to the maelstrom of ideas, insights and very specific advice pouring
across the conference table like gasoline on fire. We had a pro
there to tape it all, for the best possible audio quality given
the situation. It’s been edited to keep the meatiest parts and
lop off the fat.
MAY I MAKE
YOU A WAGER?
I’ll bet you
the biggest steak in Texas you just cannot listen to these
tapes only once.
You’ll be
whacking the Pause button like some crazed monkey, to jot down
one sizzling hot idea after another you want to act on. You’ll
have to listen to ‘em all a number of times or you’ll miss more
than you get, because it’s all coming at you rapid-fire.
Getting a
“down-load” of experience and thinking about marketing from any
ONE of this crack commando squad would certainly be worthwhile.
But from all FIFTEEN?
And keep in
mind, this is NOT some carefully thought out, scripted and read
presentation, where the “guru” has had plenty of time to deliberately
leave certain things out and hold certain things back, to selectively
share his methods. This was a blow-the-doors-off discussion, with
everybody thinking on their feet and, to some extent, trying to
top the other guy.
Some
Of The Amazing How-To
Secrets
And Strategies
Revealed In These Unique
Audio
Recordings:
-
How
to easily command prices significantly higher than your competitors:
one word that will change what you sell and how
you sell it
-
A
simple technique to obtain more referrals from customers:
how to put “timing” on your side
-
Exactly
what one Member says to his customers to create a steady stream
of new referrals (a script you can use from Bill Glazer)*
-
How
to increase the average size of each customer’s purchase
AND the frequency of repeat purchases......increase sales and
profits without getting more new customers
-
How
to create “continuity income” in virtually ANY
business
-
How
to sell “pre-paid services” to put an iron cage around customers:
a practical approach to ‘customer loyalty…..how
to make your customers blind, deaf and dumb to your competitors.
-
How
one “little change” in the way phones are answered added over
a million dollars to one business’ bottom line......and a larger
lesson about managing for maximum profit
-
How to allocate your advertising funds and efforts
against certain timing issues: learning to fish when the
fish are biting
-
What
Dan Kennedy says about “contrarian marketing”
-
“THE
discovery that finally took our company over the 5-million
dollar sales mark” - T.J. Rohleder
-
How
to re-organize the way you work to immediately get more done
every day: a
profoundly simple formula*
-
How
to use but not be abused by communications technology....how
to qualify, pre-screen and pre-sell.
-
Dr.
Bob Willis’ example of a simple one-page letter
anyone can use to tap into a whole new source of new customers
(Word for word, for you to use)*
-
Bill
Glazer: THE most frequently made mistake in retail
advertising - it’s easily fixed
-
A
headline trick: improve quantity AND quality of ad response
-
“EXACTLY
how I design my envelopes and put together my direct-mail for
maximum response” - Michael Kimble (TESTED and proven approach.)*
-
What
to do when a direct-mail campaign you believed in fails.
-
A
critically important, oft misunderstood marketing principle:
how to shoot yourself in the foot in direct-mail (Dan Kennedy)
-
DOUBLE
YOUR RESPONSE: Bill
Glazer’s tested and proven “best” strategy
-
A little “gimmick” that boosts likelihood of your envelope
being opened dramatically*
-
“How I Increased Response By 92% - With A Dirt-Cheap
Addition To My Marketing”....a tool you can use!*
-
A “different” way to use testimonials (John
Rubio)*
-
DOUBLE
response from FAX-marketing (Reed Hoisington)
*Important
Note: these are PRACTICAL TOOLS YOU CAN USE instantly, not
just “ideas.” Make
no mistake, this entire roundtable discussion produced hundreds
of practical tips, strategies, insights into the techniques behind
successful marketing campaigns - plus these very specific tools
to use, any one of which could easily be worth tens of thousands
of dollars to you.
I know for a
fact of six different Platinum Members last year who each made well
over $100,000.00 by implementing ONE idea that came out of the blue,
at one of these meetings.
Who knows
what’ll occur to you as you listen in on an entire day’s output?
So, what
will you pay for the privilege?
There are
all kinds of ways to set a price. Here’s what I did. First of
all, I had each of these Platinum Members write a price down on
a piece of paper what they thought ought to be charged to let
somebody sit in on a day of a regular Platinum Meeting, let alone
one targeted at covering “the best” strategies we all know
and use.
Second, I
actually surveyed a few dozen of my clients and regular Inner
Circle Members and told them to bid, as if only the highest bidder
would get the one and only set of tapes from such a session.
So, what do
you think the number was, arrived at by the Platinum Members?
It averaged out to $2,100.00.
And, maybe
more relevant - what do you think the highest bid was? Get this:
it was $5,000.00. And I promise you, he was serious.
In fact, the LOWEST bid, the “cheapskate” bid was $595.00.
So,
after considerable discussion, we’ve agreed on a price of just
$199.00.
If you want
to know how to use marketing weaponry, to be a moneymaking commando,
I don’t know where else you could look for better training than
this gathering of the 15, on this day, available on these tapes.
Dan Kennedy’s
Platinum Inner Circle Mastermind Tapes ...$199.00
