"How would you like to
have me - Dan Kennedy - sitting in your office, waiting, "on call",
to leap to attention and give you my very best advice, answer, or
strategy any minute you need it, day or night?"
By Dan Kennedy
I want to tell you about
a moneymaking tool extraordinaire, that I have invested 19 years
in making. It is called POWER POINTS, and it is, by far and away,
the most valuable and important tool or product of any kind I've
ever brought forward, and I can't wait to describe it to you in
all of its glorious detail.
The problem: how to access what I know efficiently, to get what
you need, when you need it.
The answer: Power Points.
Let me explain how this tool was built.
Two years ago, a very capable editor and organized-thinker, very
familiar with my work, took everything we could find that I had
said, taught, recorded, or written, published and unpublished, even
consulting session notes, since 1975.......quite literally a trailer-truck
full of raw material......and set out to edit out all the duplication,
pull together all the gems, and get it organized into categories
and disciplines, somewhat like an encyclopedia. It took her nearly
an entire year of very dedicated effort. I invested a large sum
of money in her efforts. Now I've been working with what she delivered,
to make it even more useable and accessible.
In total, 19 years of my experience and nearly 3 years of arduous
labor have gone into assembling POWER POINTS for you.
Here was my goal, my idea:
At any time, for any specific purpose, you could go right to
the proper place in this tool and get a quick, concise refresher-
what would Dan Kennedy think and say about this?
So, let's say you're getting ready to go and give a speech, to persuade
10 or 10,000 to accept your proposition or buy your products. You
could instantly yank me into the room and get a quick download of
my best advice and strategies for group selling, platform selling,
and public speaking.
Or let's say you're putting together a new sales letter or advertisement,
and you're stumped on the offer. You get me to instantly beam down
into the chair next to your desk and reel off my very best suggestions
for building the most powerful, magnetic offers possible.
Or, you're about to get on the phone and negotiate a deal with a
particularly difficult client. Blink your eyes like Barbara Eden
and -- zap -- there I am, to go over a handful of key ideas about
winning in negotiations.
I'm at your beck and call. Anytime. As needed. As often as needed.
Many of my students have been asking for a resource like this for
years. Maybe you're one of them. It's finally here. Now you can
keep me on the shelf right next to your desk, ask me a question
any time you want to, and get an instant answer. (If you've profited
at all from what I've provided to you so far, why wouldn't you jump
What is a Power Point
A Power Point is something
so important, so critical, so pivotal that it alone can make or
break the project, the marketing piece, the ad, the letter, the
phone call, the presentation, the entrepreneurial plan of action.
A Power Point is something so useful, influential and effective
it can resolve even a seemingly enormous problem, can break through
paralysis of analysis, provide light in darkness to show you the
best way out.
A Power Point is THE factor, the idea, the principle, the truth
that makes THE difference between success and failure.
In my new POWER POINTS Manuals, I've identified 979 of these Power
Points, divided into 3 main categories:
Marketing & Sales
2. Personal Achievement & Productivity
3. Entrepreneurship & Business Success
......but there are a gazillion
sub-categories. Just for example, in "Advertising, Marketing
& Sales," there are sub-categories like: Headlines.....
Offers..... Guarantees...... Consumer Psychology..... Multi-Step
Marketing..... Lead-Generation..... Sense Of Urgency..... Positioning.....
and many, many more.
Here's just a tiny sampling of the gems to be found in POWER
- The paradigm shift in
how you see yourself, that produces enormous, fast gains in sales
- What is the secret of
the entrepreneur who can take risks without worry?
- What to do if everybody
hates your idea?
- The best piece of people
management advice that everybody ignores.
- THE Cardinal Rule of
- THE financial secret
that pulls extraordinary profits from ordinary businesses.
- Why increasing sales
is rarely the right #1 priority.
- The Three Rules Of Management
that prevent panic, insure objectivity instead of emotional response,
and foster calm peace of mind.
- How the Mini-Conglomerate
Strategy can conquer most entrepreneurs biggest, most frequent
reoccurring, most distasteful problem.
- How to look at customer
- What one ingredient
should every product have, before you invest in marketing it?
- How to create a Cash
Flow Surge when you need it most.
- What single, reoccurring
decision has more to do with your long-term success in business
than any other decision you'll ever make and why do most entrepreneurs
blow this one more often that not?
- The power of parasite
marketing: how to create marketing capital out of thin air.
- What is the purpose
of being in business? (Most entrepreneurs have this all screwed
- The power of overhead
- Why EGO is your worst
enemy, and how to protect yourself.
- The Five Rules Of Business
that, followed, virtually guarantee ultimate wealth.
- The only kind of question
to ask when closing a sale.
- How a simple misunderstanding
costs most professional offices, service businesses and stores
small fortunes year after year.
- What you must know about
- The one thing every
prospect, customer or client wants so desperately that they will
buy just about anything from anybody who can fulfill this primal
- How to make price a
non-issue every time! (2 simple techniques that take price out
of the buying decision, even in price sensitive businesses filled
with cheapest price competitors!)
- In person-to-person
selling or negotiating, the most important trick that melts resistance
- The power of package
- What is more important
than creative, copy, offer, target markets, etc. in making your
advertising pay off?
- How to (at least) double
the readership of just about any ad.
- THE most effective kind
of direct-mail campaign.
- How to use five Emotional
Factors to make advertising sizzle.
- What is THE one thing
people are eager to buy, above all else?
- The power of unfair
- The two most frequently
made mistakes in advertising.
- Two magic words that
boost the pulling power of most headlines.
- The power of the right
- Two obstacles that even
the very best copy, message and offer can never overcome.
- Why should you advertise?
(Believe it or not, most people don't know, and waste a lot of
money as a result.)
- A tough, challenging,
in-your-face question that will make all your advertising better.
- A sure winner direct-mail
campaign for just about any business.
- The power of the hidden
benefit: how to use this strategy to re-invest tired offers.
- Five millionaires met
on a Caribbean island, as a testament of the power of this one
- The power of risk reversal:
how to create compelling guarantees.
- The power of primacy
- The sales letter trick
most copywriters forget.
The Power Points Incredibly
Detailed Index Makes All This Work For You As If I Was Sitting Right
There, Waiting To Instantly Answer Any Question.
The INDEX is darned near magical. Putting together the Index was
almost as herculean a project as was doing everything else.
This is a detailed, cross-cross-cross referenced, highly organized,
easy to use Index, so you can get from question or topic to answers
fast. Every Power Point is numbered, every page is numbered,
and both sets of numbers are used in the Index.
You can go to the Index and instantly find all my Power Points for:
- Sales letters
- Order forms
- Multi-step marketing
- Promotional books
- Lead generation
- Using mailing lists
- Recorded messages
- Preparing for an important
- Reacting to sudden adversity
- Increasing a business
- Cleverly re-inventing
- Cheap, do-it-yourself
- Adding sizzle to a speech
- Etc., etc.
How big is POWER POINTS?
As big as my career experience.
I have consulted in over 176 different businesses, industries and
professions, with clients ranging in size from less than a million
dollars a year in sales to over a billion dollars a year in sales,
and everything in between. My clients successful results have made
me a marketing legend.
I have built, bought, sold businesses. Created publishing and marketing
businesses for $500.00 to $5,000.00 that have subsequently produced
millions of dollars in sales.
I have had enormous and embarrassing failures.
I have private clients in continuing relationships as long as 10
years, customers and subscribers who've been with me as long as
I have faced hundreds of business problems, thousands of marketing
challenges, turned losing projects into winners, multiplied profits
and incomes, invented truly new and innovative methods and strategies,
even revolutionized a few entire industries.
Every ounce of all that experience, successful and unsuccessful,
is condensed and included in POWER POINTS.
POWER POINTS is so gigantic it can't even be put in one volume!
POWER POINTS will be delivered to you in three large volumes: the
first volume, Advertising, Marketing & Sales; the second, Personal
Achievement & Productivity; & the third, Entrepreneurship
& Business Success.
As an option, in addition to the Manuals, you can also get the entire
POWER POINTS ENCYCLOPEDIA on a fully searchable CD-ROM. That means
you can just pop that little doohickey in your computer, type in
a couple of key words, and the CD-ROM instantly finds all the Power
Points related to your key words. Or, you can just click on the
subject category or individual Power Point(s) you're interested
POWER POINTS was initially offered ONLY to my private clients and
Inner Circle Members. It was then set for publication at $599.00.
But Michael Kimble has published it in a different binding, in higher
volume, and created cost savings he's decided to pass along to you.
And (obviously) convinced me that this should be made available
to all my customers -- not just Inner Circle Members.
Right now, you can get the entire POWER POINTS SYSTEM for just $299.00.
A huge 50% discount from its initial retail price of $599.00. Or,
order now and get the System Manuals AND the new CD-ROM for just
$399.00, still a big 33% savings.
You might put thousands of dollars in your pocket from just one
use of POWER POINTS. Imagine what you might make by asking it a
Wake Me Up In The Middle
Of The Night
Go ahead: worry me endlessly
with your questions. Poke me in the side and ask me questions all
day long. Roll me over and ask me a question in the middle of the
damned night. Like a circus sea lion who does a somersault every
time a dead fish is waved over its head, I will leap to alertness,
ready and eager to give you my very best ideas, advice and answers
at a moment's notice, any time, as often as you desire. That's what
owning POWER POINTS enables you to do.
This really is THE ultimate Dan Kennedy product; if you've benefited
from any of my products, then you must have this product.
|"I have been using
your materials and advice for two years, as Vice-President of
Sales and Marketing for a mortgage company. I am directing a
direct-mail campaign that sends over 75,000 pieces a month to
homeowners all over the United States. Our direct-mail program
has resulted in a 300% to 400% increase in sales and profit."
Hinton, Seacoast Equities Inc., La Mesa, CA
by Dan Kennedy.....$299.00
"Power Points with Cd-ROM"
by Dan Kennedy.....$399.00