How To Make Enormous Amounts
Of Money Packaging & Marketing Information
By Dan Kennedy
Yes, we WANT to know. America's
thirst for inside information, for how-to-do-it-ourselves, for secrets,
for information of every imaginable variety is insatiable.
Look around. Bookstores are bigger and busier than ever. Specialty-interest
how-to videos sell by the millions. Specialty-interest magazines
proliferate. Newsletters. Seminars. Courses. 900 Numbers. Infomercials.
Talk radio's boom. On-line services. Everywhere you look, you'll
see "information" being sold, bought and consumed at an unbelievable
pace. Fortunately, anybody can get in this game, "cheap" if necessary,
and make a fortune.
I have personally made my fortune marketing "information" - but
I'm not a college grad; I have no formal training in writing or
in advertising; I stuttered as a kid and barely survived high school
speech class; I have no special, technical expertise; and, for me,
a computer is a big, fat paperweight. I suppose I'm woefully unqualified
for this business. I doubt if I could even get a job at a New York
ad agency or publishing company. Still, this year I'll sell over
a million dollars worth of my own "information products." (And help
my clients sell 100 times that much!)
If you're a "novice", how can you find out about all the opportunities
in this field? I have one big, giant, all-encompassing resource
that will absolutely astound and amaze you.
If you're already a "pro" in some aspect of the information business,
I want you to know that THOUSANDS of knowledgeable, experienced
and professional pros have bought this resource and praised it as
their best-ever investment.
The Ultimate Information
Entrepreneur Super Manual 5th Edition/Up-Dated
This huge 589-page Manual
covers EVERY imaginable way you can make enormous amounts of money
By packaging and marketing information. I've included a partial
Contents List on the next two pages. Now, let me tell you a little
bit about the background of this very unusual resource:
It All Started With
A Chance, Off-The-Cuff Remark Over A Friendly Chivas & Water
I was sitting with a long-time
client, at a patio table, at a popular resort in southern California,
sipping a Chivas; we were relaxing after a long day of meetings,
mostly talking about nothing, when he said: "I'd give a thousand
dollars just to root through your file cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Root."
So I Dumped All My File Cabinet Drawers Out On The Floor.....
and he was right; there was a fortune there in information -
including countless little 'tidbits', examples of unusual strategies,
little-known sources, stuff I pretty much kept to myself. Anybody
trying to market "information" in any form would kill for all this
- or spend nearly 20 years accumulating, saving, sorting like I
did. So, the first edition of this book was born.
By the way, ads I've created for my products and my clients run
in many national magazines and other publications, to the tune of
$20,000, $30,000, $50,000 or more every month. Some ads have been
running and producing every month for years. One client's in the
5th consecutive year airing the same infomercial I created for him.
Another client mails tens of thousands of the letters I helped him
develop every month. Another has a $200,000.00+ per month home-based
business. I could go on and on. And all that how-to know-how is
in this book.
This May Have Been The
Ugliest Book Ever Published.
I took the piles on the
floor, sorted 'em by topic, photocopied a ton of stuff, wrote explanations
to go with it, and spiral-bound it all together into a rather ugly,
lumpy, very unpretentious, fat book. And, largely thanks to enthusiastic
endorsements from such people as Gary Halbert (arguably the all-time
greatest practitioner of "salesmanship in print", publisher of The
Halbert Letter) and Greg Renker (Guthy-Renker Corp., famous for
infomercials and information products like 'Think And Grow Rich',
'Personal Power', etc.), I quickly sold over 1,000 copies - at the
fat-as-the-book price of $199.00. And I have received more praise,
more testimonials and more recognition for this ugly, fat book than
for anything else I've ever done. Heck, it even won the Book Of
The Year Award, in the 'Mail-Order' category, from the North American
Since then, thousands more copies have been sold throughout the
U.S., Canada and in several other countries. Harv Eker, one of the
leading seminar leaders in Canada, dealing with entrepreneurial
subjects, offers it at all of his seminars. Ted Thomas, joint venture
marketing expert, says it's the very best resource he's ever found.
If Somebody Tries To
Take Your Copy Away From You, You'll Be Tempted To Fight Him To
I was on an airplane with
one guy; he pulled it out of his briefcase; and, geez, it looked
like it had been through a hurricane and run over by a truck - pages
were loose, there were Post-It Notes all over it, the visible pages
were covered with handwritten notes and hi-liter pen markings, and
the whole mess was held together By two thick rubber bands. "Use
that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something -
after nearly twenty years in mail-order, I'd given up on finding
anything really new AND useful in any book until I got this thing.
I use this just about every day. I won't even travel without it.
I'm trying to absorb it all into my brain before it self-destructs
completely. Most valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And
I've got good news. We've added a detailed Index, so you can find
things. (The first edition didn't even have page numbers!) I recently
went through and up-dated it and even added a few more things. We
even strengthened the spiral-binding. But we didn't raise the price.
It's still $199.00.
A Partial List of Topics included:
- HOW TO PRODUCE YOUR
"INFORMATION PRODUCTS"....12 Steps to an audio product....18 Steps
to a video product.... How to save 25% to 75% from most video
production quotes!.... How to create and sell a "Moneymaking Business
Opportunity".... The 39 best kinds of 'Information Products'....
- UNDERSTANDING AND PROFITING
FROM "THE MONEY ISSUES".... How to replace up-front costs with
royalties and: how to convert vendors to at-risk partners....
- PREPARING MARKETING
MATERIALS FOR YOUR "INFORMATION PRODUCTS" ....Everything you need
to know about what works and what does not (based on 5-Million-$
research and experience)....
- HOW TO MAKE BIG MONEY
SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP CLASSIFIED ADVERTISING....
The"best" media.... Classified ad Copywriting tips....
- HOW TO BE A "BIG PLAYER"
IN THE "INFORMATION PRODUCTS BUSINESS" WITH PRINT MEDIA
- DISPLAY ADVERTISING....
How to get Agency Discounts.... First-Time Advertiser discounts....
and save 17%-50% off "rate cards" (price lists).
- HOW TO CHOOSE THE RIGHT
MAILING LISTS TO PROFITABLY SELL YOUR "INFORMATION PRODUCTS" VIA
DIRECT-MAIL.... How not to get ripped off (Most beginners
do!).... Where to learn about and 'comparison shop' thousands
of good lists....
- MARKETING STRATEGIES
OF SPECIAL IMPORTANCE WITH "INFORMATION PRODUCTS".... How to use
Guarantees to boost response.... "The Charles Atlas Method" can
double your profits...."
- HOW TO REALLY GET "FREE"
ADVERTISING FOR YOUR "INFORMATION PRODUCTS".... How to get on
lots and lots of Radio Talk Shows.... be interviewed over the
phone, long distance.... give out your 800#.... sell your products!
- UNUSUAL WAYS TO MAKE
MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell by mail
to Libraries.... How to sell by mail to the Military....
- HOW TO GET YOUR "INFORMATION
PRODUCTS" ADVERTISED ON TV - IN INFOMERCIALS.... Transcript of
my complete speech on the Information Business from the famous
Gary Halbert Key West College Of Millionaires Seminar, which direct
marketing entrepreneurs pay $7,000 to attend....
- HOW TO MAKE A LOT OF
MONEY, BUILD WEALTH AND NET WORTH AND SELL "INFORMATION PRODUCTS"
VIA THE NEWSLETTER BUSINESS....Why the Newsletter Business may
be the best business in the world.... Advice directly from the
most successful newsletter entrepreneurs in America....
- HOW TO MAKE MONEY SELLING
"INFORMATION PRODUCTS" AS A PROFESSIONAL SPEAKER.... 5 ways to
establish and promote yourself, your credibility and your value
as a speaker.... Why and how being a "part-time" (not full-time)
speaker" is a marketing advantage....
- HOW TO MAKE MONEY SELLING
"INFORMATION PRODUCTS" IN THE SEMINAR BUSINESS.... 5 types of
seminars you can make money promoting....12 best ways to market
ANY seminar....12 'tricks' for boosting attendance....
- HOW TO MAKE MONEY SELLING
"INFORMATION PRODUCTS" BY PHONE.... New ways to make money and
sell products via 'recorded messages".... How to get "information
Products" telemarketed by professionals on commission - with no
investment, no hiring, no hassles....
- HOW TO MAKE MONEY SELLING
"INFORMATION PRODUCTS" VIA MULTI-LEVEL MARKETING AND/OR HOW TO
SELL A MULTI-LEVEL OPPORTUNITY BY MAIL.... Facts & Myths....
all about MLM/Network marketing.... What you must know about "the
- HOW TO MAKE LOTS OF
MONEY FROM THE MAILING LIST(S) YOU DEVELOP BY SELLING "INFORMATION
PRODUCTS".... 3 ways to make BIG MONEY, even from "small" lists....
Who will pay you 50 cents per name?....
- HOW TO OPERATE YOUR
"INFORMATION PRODUCTS" BUSINESS PROFITABLY AND EFFICIENTLY....
AND HELPFUL INFORMATION ABOUT VENDORS AND SUPPLIERS FOR YOUR "INFORMATION
PRODUCTS" BUSINESS.... Best "short run" book printers.... How
to self-publish books at amazing low costs.
|"I've used a lot
of your ideas, with the latest success wrinkle being 'your choice'
created three levels of packages
I've had a near 75% up-sell
from $2.95 to $50.00 on my recorded message!"
Smith, Expert In Trade Show Selling, Colorado Springs, CO
"I am one-third
of the way through The Ultimate Information Entrepreneur and
almost done with the Conference Tapes - both have been terrific!
The information is very valuable and has re-stimulated my
thinking about how to promote my business and products."
Miller, The Adventure Of Trade Shows, Federal Way, WA
"Dan Kennedy is
a lean, mean information selling machine. His amazing business
blueprint, The Ultimate Information Entrepreneur, gives you
more useful, wallet-fattening secrets than 10 other books.
Reading it is like getting a master's degree in how to profit
from today's information age economy. Just one idea I took
from one page out of Dan's Manual paid me back over $10,000.00
almost instantly. I simply can't recommend this highly enough.
It's worth ten times the price."
Nolan, Financial Freedom Association of America, Citrus Heights,
"I don't think
I would have bought your book (The Ultimate Information Entrepreneur)
if it wasn't for your almost hypnotizing copy. If I hadn't,
it would have been my loss. It's worth a lot more than it's
price. And Dan, if you can produce something like that, you
are worth whatever you charge."
Shawn Feinstein, The Feinstein Foundation, Cranston, RI
Ultimate Information Entrepreneur Super Manual" by Dan Kennedy.....$199.00